Squarespace Shows You What a Frightening Place the Web has Become in Super Bowl Spot

Web Design Company Unveils First Big Game Commercial, Created In-House

Published On
Jan 27, 2014

Editor's Pick

The web is a frightening place -- full of annoying, disruptive banners and pop-ups asking about your mortgage, offering up nudie photos, and telling you you have a virus. Squarespace collects them all in its Super Bowl spot, which shows a long-haired protagonist getting really, truly scared at the sight of the online freakshow (which happens to look a lot like Times Square on a Friday night). The web design company, which created the spot in-house, puts an encouraging, aspirational spin on the whole thing, telling you that it's your responsibility to make the Internet a more beautiful place.


Jan 27, 2014
Agency :
Chief Creative Officer :
David Lee
Creative :
Nathan Frank
Creative :
Paul Caiozzo
Producer :
Rich Minkoff
Production Company :
Anonymous Content
Director :
Malcom Venville
Executive Producer :
Eric Stern
Producer :
John Benet
Editorial :
Arcade Edit
Editor :
Geoff Hounsell
Post Production :
The Mission
Managing Director :
Michael Pardee
Creative Director :
Rob Trent
Sound Design :
Joseph Fraioli
Music :
Human Worldwide
Mix :
Lime Studios
Mixer :
Sam Casas

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