Surprisingly 'Smart' JetBlue Billboard Asks Questions Tailored to You

Airline Stuns New Yorkers With Out of Home Ad That Comments in Real Time

Published On
Jun 10, 2015

Editor's Pick

These days interactive billboards that "talk" are nothing new, but JetBlue surprised New Yorkers recently with one that actually seemed to be watching people.

The billboard, placed in New York's Chelsea district, invited pedestrians to choose from a variety of topics, press buttons and hear a series of apparently robotic, pre-recorded answers about JetBlue from what appeared to be a video of a crew member on the screen. Nothing particularly exciting about that -- but she then started to comment in real-time on what they were doing, saying and wearing. Eventually the real-life crew member stepped out from behind the screen.

The stunt is part of a series of campaigns from Pearl Media in collaboration with JetBlue's agency Mullen Lowe; others include an interactive game placed in a Florida mall and an installation in New York's meatpacking district, promoting JetBlue flights to Curacao, that invited people to explore the destination via a digital storefront and share photos on Instagram.

Credits

Date
Jun 10, 2015
Agency:
Mullen Lowe
Brand:
JetBlue
Client:
JetBlue
Media:
Pearl Media
Senior Vice President/Executive Creative Director:
Tim Vaccarino
Senior Vice President/Executive Creative Director:
Dave Weist
Vice President/Associate Creative Director:
Ben Salsky
Associate Creative Director:
Dan Madsen
Copywriter:
Evelynne Scholnick
Art Director:
Scott Petrichko
Content Producer:
Eric Skvirsky
Associate Editor and Videographer:
Nick Brecken
Animator:
Chris Zuppa
Senior Vice President, Group Account Director:
Drayton Martin
Account Supervisor:
Melissa Sabones
Senior Brand Strategist:
Sloane Beaver
Senior Vice President, Group Media Director:
Keith Lusby
Digital Media Supervisor:
Lauren Atkins
Vice President, Account Directory, PR:
Jaclyn Ruelle

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Project Type