Surprisingly 'Smart' JetBlue Billboard Asks Questions Tailored to You
Airline Stuns New Yorkers With Out of Home Ad That Comments in Real Time
Editor's Pick
These days interactive billboards that "talk" are nothing new, but JetBlue surprised New Yorkers recently with one that actually seemed to be watching people.
The billboard, placed in New York's Chelsea district, invited pedestrians to choose from a variety of topics, press buttons and hear a series of apparently robotic, pre-recorded answers about JetBlue from what appeared to be a video of a crew member on the screen. Nothing particularly exciting about that -- but she then started to comment in real-time on what they were doing, saying and wearing. Eventually the real-life crew member stepped out from behind the screen.
The stunt is part of a series of campaigns from Pearl Media in collaboration with JetBlue's agency Mullen Lowe; others include an interactive game placed in a Florida mall and an installation in New York's meatpacking district, promoting JetBlue flights to Curacao, that invited people to explore the destination via a digital storefront and share photos on Instagram.
Credits
- Date
- Jun 10, 2015
- Agency :
- MullenLowe
- Brand :
- JetBlue
- Client :
- JetBlue
- Media :
- Pearl Media
- Senior Vice President/Executive Creative Director :
- Tim Vaccarino
- Senior Vice President/Executive Creative Director :
- Dave Weist
- Vice President/Associate Creative Director :
- Ben Salsky
- Associate Creative Director :
- Dan Madsen
- Copywriter :
- Evelynne Scholnick
- Art Director :
- Scott Petrichko
- Content Producer :
- Eric Skvirsky
- Associate Editor and Videographer :
- Nick Brecken
- Animator :
- Chris Zuppa
- Senior Vice President, Group Account Director :
- Drayton Martin
- Account Supervisor :
- Melissa Sabones
- Senior Brand Strategist :
- Sloane Beaver
- Senior Vice President, Group Media Director :
- Keith Lusby
- Digital Media Supervisor :
- Lauren Atkins
- Vice President, Account Directory, PR :
- Jaclyn Ruelle
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