Bud Light Moves on With a Friendship-Focused Campaign
New Ad From Wieden & Kennedy New York Shifts From Election Theme
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Bud Light is not waiting for the Super Bowl to debut its new campaign. The brand today released the first ad of its "Famous Among Friends" campaign, which seeks to position the nation's largest beer as a brew for bonding time among good buddies.
The first ad is called "Between Friends" and is by Wieden & Kennedy New York. Anheuser-Busch InBev will run a different ad as part of the same campaign during the Super Bowl.The first ad weaves sentimentality with subtle humor as it shows how Bud Light has been there for the small and big moments shared by two male friends over the years. Along the way, Bud Light is shown in the various designs it has been packaged in since debuting in 1982.
The soundtrack is a piano version of Guns N' Roses' "Sweet Child O' Mine." The ad will run on TV on Sunday during the NFC and AFC championship games.
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Credits
- Date
- Jan 20, 2017
- Brand :
- Bud Light
- Client :
- Bud Light
- Agency :
- Wieden & Kennedy - New York
- Executive Creative Director :
- Karl Lieberman
- Executive Creative Director :
- Colleen DeCourcy
- Creative Director :
- Brandon Henderson
- Creative Director :
- Erwin Federizo
- Copywriter :
- Brock Kirby
- Art Director :
- Sezay Altinok
- Project Manager :
- Sunjoo Ryou
- Head of Integrated Production :
- Nick Setounski
- Producer :
- Temma Shoaf
- Producer Assistant :
- Jordan Leinen
- Strategist :
- Nick Docherty
- Director :
- Jim Jenkins
- Production Company :
- O Positive
- Executive Producer :
- Ken Licata
- Executive Producer :
- Ralph Laucella
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