Beyonce's music video "Formation" has been awarded a Music Grand Prix at the Cannes Lions International Festival of Creativity.
The controversial music video dropped the day before her 2016 Super Bowl performance and pushed the conversation on race relations and perceptions of women with its images of police brutality and female empowerment. It was directed by Melina Matsoukas and produced out of PrettyBird, last year's Creativity Production Company of the Year.
"We didn't select Beyonce because she's the biggest star," said Music Lions Juror Marcie Allen, president and founder of Mac Presents in the U.S.. "We selected [her] because of the conversation. She could have continued to go along and do 'All the Single Ladies' and songs that didn't really move the needle and the conversation with race. And because of everything going on in America right now, the jury felt it was very important that we take a stand to say that even though something is controversial and uncomfortable to discuss, because of its creativity and the conversation, we picked it."
Read more about the category over at AdAge.com.