Beyonce Shares Workout Wisdom in a Stunning Ivy Park Commercial

The Ad Version of 'Lemonade'?

Published On
Oct 03, 2016

Editor's Pick

Fans of Beyonce are declaring their love for this new commercial for her athleisure line, Ivy Park, which Cosmopolitan has already compared to a "mini-Lemonade."

The spot, which broke on Beyonce's website on Thursday, features Beyonce sharing some of her own workout wisdom in a very personal way. Lines include this: "Even when my throat is burning and my lungs feel like they're drowning, sweat is stinging my eyes and my feet feel like they're gonna explode, when I'm about to give up, I picture that one person I love more than anyone."

Her compelling voiceover is set to an artsy montage of footage, mingling black and white and color, of her working out, interspersed with clips of her performing, and family snapshot-type footage of the star with her daughter Blue Ivy and husband Jay-Z. In the workout shots, she's clad in Ivy Park, the line she launched in collaboration with TopShop earlier this year.

It's classy, intriguing and if it doesn't motivate you to get down to the gym, possibly nothing will.


Oct 03, 2016
Beyonce Ivy Park
Beyonce Ivy Park

Need a credit fix? Contact the Creativity Editors

Project Type