BGH's New Smart TVs Deliver Personal Messages to Keanu, Mr. Miyagi and Julia

Del Campo Nazca Saatchi & Saatchi debuts hilarious new campaign humanizing advanced TV viewing

Published On
Jul 08, 2013

Editor's Pick

Leave it to Del Campo Nazca Saatchi & Saatchi to find a ridiculous, but totally human way to sell Smart TVs. To launch electronics retailer BGH's new line of connected television sets that let consumers simultaneously watch hi-resolution film, surf the internet and send emails, the agency created a trio of totally ridiculous scenarios directed by Primo's Nico Perez and featuring film buffs so engrossed in their movies that they send personal letters  to the actors, straight from their TVs. Given that they're watching The Karate Kid, Pretty Woman and The Matrix, you can imagine the strangeness that ensues. 

Credits

Date
Jul 08, 2013
Brand:
BGH Smart TV
Client:
BGH Smart TV
Agency:
Del Campo Nazca Saatchi & Saatchi
Executive Creative Director:
Maxi Itzkoff
Creative Director:
Ariel Serkin
Creative:
Javier Agena Goya
Agency Producer:
Adrian Aspani
Agency Producer:
Lucas Delenikas
Agency Producer:
Felipe Calvino
Production Company:
Primo
Director:
Nico Perez Veiga
Executive Producer:
Caro Cordini
Director, Photography:
Leandro Filloy
Post Production:
PickleHouse
Music:
Circle of Sound
Executive Creative Director:
Mariano Serkin
Creative Director:
Juan Pablo Lufrano
Creative:
Lucas Bongioanni

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Project Type