Gatorade Taps 'Cinderella' Track 'Bibbidi-Bobbidi-Boo' for Soccer Spot

Messi and Donovan Appear in Lew Lara Work

Published On
May 01, 2014

Editor's Pick

Lew'Lara/TBWA unveils its first global campaign for Gatorade for Brazil, the U.S., Mexico and Costa Rica. The spot, which focuses on the magic and hard work that go into creating amazing soccer moments, taps "Bibbidi-Bobbidi-Boo," the fairy godmother track from Disney's "Cinderella," as its soundtrack, remixed by David Banner. Lionel Messi and Donovan also appear in the commercial.