New York has an optimistic 2012 Olympics logo, and if it looks a bit schizoid, well, so do half the people in the subway. It's the work of Brian Collins and the Brand Integration Group at Ogilvy & Mather in New York, and Collins, in a statement, offered some thoughts on the project. "New York is a city fueled by many things: ambition, energy and the power of unleashed human imagination. But perhaps more than anything else, New York is fueled by hope. But how do you create a logo about hope? Our goal was to create a symbol for NYC 2012 that would communicate this sense of hope shared by both the spirit of New York and the spirit of the Olympic Games. We also believed that the symbol had to reference athletics quite literally. And it had to be to be simple and universal