Aspiring creatives get to compete to win a freelance job at Facebook this year, as well as at top ad agencies, as part of Advertising Week 2011's The Big Ad Gig.
2011's contest is being held in association with Atmosphere Proximity and The New York Times as well as Facebook, and judges will include Steve Simpson, CCO, Ogilvy North America' Rob Reilly, WW CCO, CP+B; John Norman, CCO, The Martin Agency; Carolyn Everson, VP Global Marketing Solutions, Facebook; Priscilla Natkins, EVP, The Advertising Council and Andreas Combuechen, CEO/CCO, Atmosphere Proximity. For the third year running, Stuart Elliot, New York Times advertising columnist will moderate.
The website and creative for this year's event centers on 'recreating a moment in advertising history,' with web content produced by East Pleasant Pictures. The brief is to create a video reenactment of a moment in advertising history (for example, the birth of David Ogilvy).
The deadline for submissions in August 19. On September 1st, the judges will announce 16 finalists, and the public will be invited to vote for the final eight who will compete at The Big Ad Gig in New York during Advertising Week (which runs from October 3-7). At the live event on October 4th, each finalist will present their solution to an Ad Council Facebook assignment. Five of them will win 30 day paid art director or copywriter positions at Facebook, Atmosphere Proximity, The Martin Agency, Ogilvy or Crispin Porter + Bogusky. One winning campaign will be produced and run on Facebook and Microsoft ad platforms including mobile, gaming and online.