Advertising Week : The Big Ad Gig 2011

Remake ad history.

Published On
Jul 26, 2011

Editor's Pick

Aspiring creatives get to compete to win a freelance job at Facebook this year, as well as at top ad agencies, as part of Advertising Week 2011's The Big Ad Gig.

2011's contest is being held in association with Atmosphere Proximity and The New York Times as well as Facebook, and judges will include Steve Simpson, CCO, Ogilvy North America' Rob Reilly, WW CCO, CP+B; John Norman, CCO, The Martin Agency; Carolyn Everson, VP Global Marketing Solutions, Facebook; Priscilla Natkins, EVP, The Advertising Council and Andreas Combuechen, CEO/CCO, Atmosphere Proximity. For the third year running, Stuart Elliot, New York Times advertising columnist will moderate.

The website and creative for this year's event centers on 'recreating a moment in advertising history,' with web content produced by East Pleasant Pictures. The brief is to create a video reenactment of a moment in advertising history (for example, the birth of David Ogilvy).

The deadline for submissions in August 19. On September 1st, the judges will announce 16 finalists, and the public will be invited to vote for the final eight who will compete at The Big Ad Gig in New York during Advertising Week (which runs from October 3-7). At the live event on October 4th, each finalist will present their solution to an Ad Council Facebook assignment. Five of them will win 30 day paid art director or copywriter positions at Facebook, Atmosphere Proximity, The Martin Agency, Ogilvy or Crispin Porter + Bogusky. One winning campaign will be produced and run on Facebook and Microsoft ad platforms including mobile, gaming and online.


Jul 27, 2011
Brand :
Advertising Week
Client :
Advertising Week
Agency :
Atmosphere Proximity-New York
Production Company :
East Pleasant Pictures
Director :
Brad Hasse
Director, Photography :
Clint Byrne
Executive Producer :
Sarah Roebuck
Producer :
Nicholas Oscoff
Editorial :
Pleasant Post
Editor :
Will Znidaric
Chairman and Chief Executive Officer :
Andreas Combuechen
Senior Executive Creative Director :
Stewart Krull
Creative Director :
Tim Mckee
Associate Creative Director :
Joel Bloom
Senior Art Director :
Tim Wolf
Senior Art Director :
Rob Bigwood
Senior Art Director :
Axel Gimenez
Executive Director, Creative Technology :
David Moore
Senior Developer :
Wonil Suh
Developer :
Marissa Lere
Developer :
Ken Shor
Agency Producer :
Logan Clevenger
Art Director :
Anna Lippert-Haczkiewicz
Executive Director, Mobile and Social Media :
David Bear

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