This Ad for Home-Automation System Wemo Will (Improbably) Make You Go 'Aww'

Belkin Brand's First Consumer Campaign Breaks in November

Published On
Oct 27, 2014

Editor's Pick

Belkin International's home automation product line Wemo is introducing a marketing campaign by CP&B L.A., and it's designed to make you go "aww." This first spot, set to air on U.S. television in November, features a young married couple on their first wedding anniversary. Madly-in-love husband Dan can't be with his wife Rachel on this very special occasion, so he rigs and remotely controls their home electronics, lights and appliances (including a Crock-Pot Smart Slow Cooker with built-in Wemo) in order to romance her from afar.

The brand's YouTube channel features a "How Dan Did It" series of how-to videos featuring the (fictional) happy couple.


Oct 27, 2014
Brand :
Client :
Agency :
Crispin Porter & Bogusky-Los Angeles
Vice President/Executive Creative Director :
Sue Anderson
Vice President/Creative Director :
Robin Fitzgerald
Creative Director :
Hoj Jomehri
Associate Creative Director :
Antonio Marcato
Associate Creative Director :
Gary du Toit
Associate Creative Director :
Brian Friedrich
Art Director :
Heather Weiss
Copywriter :
Joshua Hacohen
Vice President, Director, Video Production :
Kate Hildebrant
Executive Producer of Video :
Corey Bartha
Integrated Video Producer :
Dustin Freeman
Junior Video Producer :
Jake Burnett
Production Company :
Radke Films
Director :
Michael Clowater
Line Producer :
Jeff Trenner
Director, Photography :
Nicolas Bolduc
Editorial Company :
Editor :
James Duffy
Assistant Editor :
Kyle Whitmore
Post Producer :
Kendra Desai
Executive Producer :
Crissy DeSimone
Post Producer :
Method Studios
Flame Artist :
Aidan Thomas
Mix Company :
Lime Studios
Audio Engineer :
Mark Meyuhas
Color Design :
Colorist :
Stefan Sonnenfeld
Vice President, Creative Technology :
Corey Szcopinski
Electrical Engineer :
Miran Alhaideri
Content Supervisor :
Beth DeMarco
Content Manager :
Linda Gonzalez
Vice President, Director, Business Affairs :
Nancy Espinal
Vice President/Senior Business Affairs Manager :
Rebecca Williams
Vice President/Group Planning Director :
Lindsey Allison
Project Manager :
Catrina Cosculluela
Project Manager :
Crystal Newberry

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