This Ad for Home-Automation System Wemo Will (Improbably) Make You Go 'Aww'
Belkin Brand's First Consumer Campaign Breaks in November
Oct 27, 2014
Belkin International's home automation product line Wemo is introducing a marketing campaign by CP&B L.A., and it's designed to make you go "aww." This first spot, set to air on U.S. television in November, features a young married couple on their first wedding anniversary. Madly-in-love husband Dan can't be with his wife Rachel on this very special occasion, so he rigs and remotely controls their home electronics, lights and appliances (including a Crock-Pot Smart Slow Cooker with built-in Wemo) in order to romance her from afar.
The brand's YouTube channel features a "How Dan Did It" series of how-to videos featuring the (fictional) happy couple.