This Ad for Home-Automation System Wemo Will (Improbably) Make You Go 'Aww'
Belkin Brand's First Consumer Campaign Breaks in November
Published On
Oct 27, 2014
Editor's Pick
Belkin International's home automation product line Wemo is introducing a marketing campaign by CP&B L.A., and it's designed to make you go "aww." This first spot, set to air on U.S. television in November, features a young married couple on their first wedding anniversary. Madly-in-love husband Dan can't be with his wife Rachel on this very special occasion, so he rigs and remotely controls their home electronics, lights and appliances (including a Crock-Pot Smart Slow Cooker with built-in Wemo) in order to romance her from afar.
The brand's YouTube channel features a "How Dan Did It" series of how-to videos featuring the (fictional) happy couple.
Credits
- Date
- Oct 27, 2014
- Brand :
- WeMo
- Client :
- WeMo
- Agency :
- Crispin Porter & Bogusky-Los Angeles
- Vice President/Executive Creative Director :
- Sue Anderson
- Vice President/Creative Director :
- Robin Fitzgerald
- Creative Director :
- Hoj Jomehri
- Associate Creative Director :
- Antonio Marcato
- Associate Creative Director :
- Gary du Toit
- Associate Creative Director :
- Brian Friedrich
- Art Director :
- Heather Weiss
- Copywriter :
- Joshua Hacohen
- Vice President, Director, Video Production :
- Kate Hildebrant
- Executive Producer of Video :
- Corey Bartha
- Integrated Video Producer :
- Dustin Freeman
- Junior Video Producer :
- Jake Burnett
- Production Company :
- Radke Films
- Director :
- Michael Clowater
- Line Producer :
- Jeff Trenner
- Director, Photography :
- Nicolas Bolduc
- Editorial Company :
- NO6 LA
- Editor :
- James Duffy
- Assistant Editor :
- Kyle Whitmore
- Post Producer :
- Kendra Desai
- Executive Producer :
- Crissy DeSimone
- Post Producer :
- Method Studios
- Flame Artist :
- Aidan Thomas
- Mix Company :
- Lime Studios
- Audio Engineer :
- Mark Meyuhas
- Color Design :
- Company3
- Colorist :
- Stefan Sonnenfeld
- Vice President, Creative Technology :
- Corey Szcopinski
- Electrical Engineer :
- Miran Alhaideri
- Content Supervisor :
- Beth DeMarco
- Content Manager :
- Linda Gonzalez
- Vice President, Director, Business Affairs :
- Nancy Espinal
- Vice President/Senior Business Affairs Manager :
- Rebecca Williams
- Vice President/Group Planning Director :
- Lindsey Allison
- Project Manager :
- Catrina Cosculluela
- Project Manager :
- Crystal Newberry
Need a credit fix? Contact the Creativity Editors
Industry
Project Type