McDonald's Creates A Glorious Playground Out Of Paper

Sumptuous Spot Advertises Books Offer

Published On

Oct 15, 2013

Editor's Pick

In this sumptuous commercial for McDonald's, promoting an interactive books giveaway with Happy Meals, Leo Burnett London creates a fabulous playground for kids, carved intricately out of paper in what is finally revealed to be a giant book. Phillipe Andre directed the spot via Independent Films.

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Credits

Date: Oct 15, 2013

Agency :: Leo Burnett-London

Brand :: McDonald's

Client :: McDonald's

Director :: Philippe Andre

Production Company :: Independent Films - London

Producer :: Adam Saward

Executive Producer :: Jani Guest

Director, Photography :: Nicholas Loir

Production Designer :: Jan Houllevigue

Creative Director :: Tony Malcolm

Agency Producer :: Alessia Small

Account Director :: Sarah Kay

Post Production Producer :: Scott Griffin

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Project Type

Video