Big change starts small

Published On
Mar 11, 2021


The Challenge: Bring Mailchimp’s brand purpose to life through a unique approach to corporate citizenship.

The Idea: Mailchimp’s purpose is to empower the underdog, from small-businesses to small world-changers. Too often, small, local organizations are restricted and deprived from the freedoms to invest, innovate, and help the communities they know best. Big Change Starts Small shifts this paradigm. Our platform shares Mailchimp’s corporate citizenship narrative and its experience in Atlanta while also providing an adaptable model for corporate citizenship, which other organizations can adopt.

The Results: Launched January 2021.