NBA : BIG Color

The sweet sounds of basketballs.

Published On
Nov 20, 2012

Editor's Pick

Christmas Day uniforms are now available at the NBA store, and the presumably non-musically inclined (they'd be asked to sing otherwise) Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson are here to tell you about it -- the best way they know how. The group dribbles basketballs in a seemingly haphazard melody that later settles down to become a recognizable Christmas classic, in this commercial out of Goodby, Silverstein & Partners.

The spot will air during Wednesday's NBA games right before Black Friday. It uses a "basketball as instrument" idea we've seen before, in a way. Remember Wieden's awesome Nike "Freestyle," directed by Paul Hunter? The random sounds emerging into something familiar also reminds us of Volkswagen and Deutsch LA's pre-Super Bowl teaser, "The Bark Side," which used doggie woofs to create The Death March.

David Beckham has also cashed in on the sports-plus-music trend, via this Cheil USA/Samsung spot that featured the soccer player kicking balls onto a wall of drums to make some music.

Credits

Date
Nov 21, 2012
Brand :
NBA
Client :
NBA
Agency :
Goodby Silverstein & Partners
Creative Director :
Nick Klinkert
Creative Director :
Marty Senn
Art Director :
Nick Luckett
Associate Creative Director, Copywriter :
Pete Harvey
Director, Broadcast Production :
Cindy Fluitt
Executive Producer :
Tod Puckett
Producer :
Stephanie DeNatale
Executive Vice President, Marketing :
Jamie Gallo
Production Company :
Park Pictures
Executive Producer :
Mary Ann Marino
Producer :
Ron Cosentino
Director/Director, Photography :
Michael FitzMaurice
Production Design :
Bruce Shibley
Editorial Company :
eLevel Films
Editor :
Erik Johnson
Assistant Editor :
Quinn Moticka
Producer :
Ana Orrach
Sound Design/Mixing Company :
eLevel Films
Audio Engineer :
Dave Baker
Music Company :
eLevel Films
Composer :
Nic Dematteo
Motion Graphics Company :
eLevel Films
Creative Director :
Brady Baltezore
Motion Graphics :
Chris Carmichael
Visual Effects Company :
A52
Visual Effects Supervisor :
Patrick Murphy
Lead Flame/Colorist :
Brendan Crockett
Additional 2D :
Stefan Gaillot
Additional 2D :
Richard Hirst
Additional 2D :
Steve Wolf
Additional 2D :
Jesse Monsour
Executive Producer :
Megan Meloth
Visual Effects Producer :
Jamie McBriety

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Project Type