McDonald's : Big Mac Pop Icon Microsite

Join the party.

Published On
Jan 10, 2012

Editor's Pick

Tribal DDB Chicago created this microsite for McDonald's, which uses Facebook Connect to let users attend an 'exclusive' Big Mac-themed party.

Once logged in with Facebook, users receive personalized greeting messages and the site then uses their profile information, photos and the rest to create a customized experience. It's a little like Bacardi'sUnwrap the Night which broke in December, and the latest in a number of brands using Facebook information to create a bespoke digital experience.

Credits

Date
Jan 10, 2012
Brand:
McDonald's
Client:
McDonald's
Agency:
Tribal DDB-Chicago
Executive Creative Director:
Bill Cimino
Creative Director:
Alex Braxton
Creative Director:
Alistair Robertson
Associate Creative Director:
Deb Pahl
Art Director:
Chris Gedri
Copywriter:
Jaclyn Shelton
Executive Director, Integrated Production:
Diane Jackson
Chief Digital Office and Managing Editor:
Jonathan Sackett
Executive Producer:
Liat Ebersohl
Executive Digital Producer:
Jon Ellis
Information Architect:
Justin Hood
Production Manager:
Kelly Lenthe
Project Manager:
Laura Knudson
Production:
Tool of North America
Director:
Jason Zada
Managing Director:
Brian Latt
Executive Producer:
Oliver Fuselier
Executive Digital Producer:
Dustin Callif
Producer:
Kelly Christensen

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Project Type