R/GA's First TV Ad for Jordan Brand Celebrates Russell Westbrook's Triple-Double Record
Spot Pays Tribute to the Oklahoma Thunder Star and Record-Holding Predecessor Oscar Robertson
Editor's Pick
Oklahoma City Thunder Point Guard Russell Westbrook set a new NBA record for triple-doubles during Sunday's game against the Denver Nuggets. He his the 42 mark, shattering Oscar "Big O" Robertson's record from the 1961-1962 season as a member of the Cincinnati Royals.
Jordan Brand was prepped for the moment, and immediately afterwards, ran a new TV spot, which celebrated Westbrook's new record while paying tribute to Robertson's achievement. Set to Stevie Wonder's 1974 track "Higher Ground," the ad intersperses historical footage of Robertson's moves on the court with modern-day scenes of Westbrook, ending with Westbrook's signature line, "Why not?"
The ad also happens to promote the Air Jordan XXXI. It was the first TV spot for the brand out of R/GA (Wieden & Kennedy, New York traditionally has been the brand's go-to for broadcast), but R/GA is a long-time agency Jordan Brand parent Nike.
As part of the campaign, Jordan Brand also added Westbrook-themed emojis and iMessage stickers to its keyboard.
The spot was created and produced out of R/GA, with Creative Director Matt Walton directing, with contributions from ECDs Ben Williams and Andy Fackrell. Lucas Eskin of Cut & Run edited.
Credits
- Date
- Apr 10, 2017
- Brand :
- Jordan Brand
- Client :
- Jordan Brand
- Agency :
- R/GA
- Executive Creative Director :
- Andy Fackrell
- Creative Director :
- Matt Walton
- Creative Director :
- Gabriel Cheung
- Executive Producer :
- Ricky Vega
- Content Producer :
- Summer Allgyer
- Account Director :
- Pam Yang
- Vice President/Executive Creative Director :
- Ben Williams
- Vice President/Executive Creative Director :
- Will Esparza
- Editorial :
- Cut + Run
- Editor :
- Lucas Eskin
- Producer :
- Brian Mulvey
- Executive Production Director/Content Studio :
- Kat Friis
- Managing Director :
- Michelle Eskin
- Color and Visual Effects :
- Jogger Studios
- Executive Producer :
- Rich Rama
- Visual Effects Producer :
- James Howell
- Production Coordinator :
- Erica Cruz
- Lead Flame Artist :
- Shauna Prescott
- Flame Assistant :
- Jorge Tanaka
- Colorist :
- Stefan Sonnenfeld
- Color Producer :
- Katie Andrews
- Final Mix :
- Lime Studios LA
- Sound Mixer :
- Ben Tomastik
- Sound Mixer :
- Jeff Malen
- Producer :
- Susie Boyajan
- Executive Producer :
- Amburr Farls
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