This Funny Banking Ad Highlights the Struggles of Kids Moving Out of Home

Norway's DNB Bank Is Promoting Guidebook for Empty Nesters and Their Kids

Published On
Nov 30, 2017

Editor's Pick

Moving out of the family home can be traumatic -- not just for the grown-up kids, but for their parents too. That's the message of a funny new campaign by Norway's DNB Bank, which is promoting its guidebook containing 136 tips and tricks for those about to move out of the nest.

The ad, by agency Try, first shows the adult son breaking down to the strains of "All by Myself" as he realizes he'll have to cook his own meals and put up coat hooks on his own. But wait! The parents are also weeping -- when they realize they have no idea how to work their router. The spot was directed by Bacon's Mathias & Matias.