This Funny Banking Ad Highlights the Struggles of Kids Moving Out of Home
Norway's DNB Bank Is Promoting Guidebook for Empty Nesters and Their Kids
By
Alexandra Jardine
Published On
Nov 30, 2017
Editor's Pick
Moving out of the family home can be traumatic -- not just for the grown-up kids, but for their parents too. That's the message of a funny new campaign by Norway's DNB Bank, which is promoting its guidebook containing 136 tips and tricks for those about to move out of the nest.
The ad, by agency Try, first shows the adult son breaking down to the strains of "All by Myself" as he realizes he'll have to cook his own meals and put up coat hooks on his own. But wait! The parents are also weeping -- when they realize they have no idea how to work their router. The spot was directed by Bacon's Mathias & Matias.
Credits
- Date
- Nov 30, 2017
- Agency :
- Try-Oslo
- Brand :
- DNB Bank
- Client :
- DNB Bank
- Director :
- Mathias & Matias
- Executive Producer :
- Magne Lyngner
- Producer :
- Magne Lyngner
- Director, Photography :
- Jallo Faber
- Production Manager :
- Elisabeth Danielsen
- Post Producer :
- Øystein Dyb
- Visual Effects :
- Ola Jaco Nestande
- Editor :
- Mathias & Matias
- Grade Artist :
- Julien Alar
- Sound Design :
- Andreas Waag Martinsen
- Account Director :
- Arne Eggen
- Project Manager :
- Kristina Skogen
- Creative :
- Lars Joachim Grimstad
- Creative :
- Egil Pay
- Client :
- Mette Olsen
- Client :
- Aina Lemoen
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