Yard sales and the neighborhood rivalry that they can bring on are the basis for this humorous campaign for Sherwin Williams-owned paint brand Krylon. They feature an ultra comepetitive family whose negotiating skills with their elderly neighbor are brought to the fore by buying and selling items such as a bike, watering can
at a yard sale. The product -- Krylon's Covermaxx spray paint -- is neatly highlighted by its role in upcycling the items. Harold Einstein directed the spots, for creative agency Deutsch New York .