As part of outdoor media marketplace ADStruc's "Billboards for Everyone" campaign, which aims to promote creativity in the outdoor space via partnerships with artists and designers, Tronic created the "Billboard With Feelings." Parked outside the Holland Tunnel, passersby can use the GPS-enabled AR app GoldRun on their mobile phones to find out the billboard's current mood. Users can also post their own emoticons to change the feelings of the sign themselves.
Other billboards in the campaign include an Arizona piece by Shepard Fairey's Studio Number One, which featured migrant workers pursued by the police. Check out more info on the campaign on the Adstruc blog.