Billboard Turns into Bug Trap for Insecticide Ad

Glue helps things along

Published On
May 13, 2013

Editor's Pick

Some transparent glue turns a billboard for insecticide spray Orphea into a trap for creepy-crawlies, in this fun action out of Publicis Milan. The billboard reminds us of Lowe Roche's work for the movie "Contagion," which use bacteria to market the film.

Credits

Date
May 13, 2013
Brand:
Orphea
Client:
Orphea
Agency:
Publicis-Milan
Creative Director:
Bruno Bertelli
Creative Director:
Cristiana Boccassini
Copywriter:
Stefano Battistelli
Art Director:
Francesco Epifani
Producer:
Massimo Fabbri
Editor:
Nicolo Lombardi
Photographer:
Massimo Fazio
Art Buyer:
Stefano Gruarin

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Project Type