Netflix's 'Binge Candle' Is Specially Designed for Gilmore Girls Viewing
Wax Is Divided Into 90-Minute Sections With Scents for Different Seasons
Editor's Pick
Netflix is ingenious at coming up with fun hacks and products to enhance your viewing experience -- past examples have included its trick-or-treat repelling Halloween Doorbell and Netflix socks that pause your show if you fall asleep.
Its latest accessory has been created specially for fans of "Gilmore Girls: A Year in the Life," its reboot of the popular show in four 90-minute installments, each set in a different season: winter, spring, summer and fall.
Recognizing that for many fans the show will be a mother-daughter date night, the brand and agency TBWA/Chiat/Day created a limited-edition scented "Binge Candle" that burns through each season as you watch it.
The candle, which has been part of a limited giveaway to fans in the U.S., Asia and Europe, has four layers of different-smelling wax. The idea is that you transition in scent from season to season in 90-minute intervals, just as the seasons change in the Connecticut town of Stars Hollow where the show takes place. As the final credits roll at the end of episode four, the candle should be burned out.
Credits
- Date
- Nov 30, 2016
- Brand :
- Netflix
- Client :
- Netflix
- Agency :
- TBWA/Chiat/Day-Los Angeles
- Chairperson :
- Stephen Butler
- Creative Director :
- Matthew Woodhams-Roberts
- Art Director :
- Blair Seward
- Copywriter :
- Elizabeth Daniel
- Executive Creative Director :
- Linda Knight
- Director, Design :
- Mark Sloan
- Designer :
- Iris Chung
- Chief Strategy Officer :
- Neil Barrie
- Senior Strategist :
- Emilie Arrive
- Managing Director :
- Christian Stein
- Associate Brand Manager :
- Louise Hunter
- Chief Production Officer :
- Tanya LeSeuir
- Executive Art Producer :
- Dena Moore
- Executive Broadcast Producer :
- Brian O'Rourke
- Business Affairs :
- Mimi Hirsch
- Broadcast Producer :
- Garrison Askew
- Production Coordinator :
- Michael Schroepfer
- Post Production Company :
- Venice Beach Editorial
- Post Executive Producer :
- Sarah Holme
- Post Producer :
- Dustin LaForce
- Director, Photography :
- Jeremiah Mayhew
- Editor :
- Jeremiah Mayhew
- Editor :
- Derrick Hackman
- Assistant Editor :
- Charis Tobias
- Color :
- Derrick Hackman
- Photography :
- Venice Beach Editorial
- Producer :
- Dustin LaForce
- Producer :
- Nicole Alexander
- Set Designer :
- Alyse Castillo
- Candlemaker :
- Heartland Candles
- Promotional Specialist :
- Coast Graphic Services
- Creative Director :
- Dave Horton
Need a credit fix? Contact the Creativity Editors
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