Coke Creates 'Bio Cooler,' a Fridge That Doesn't Need Electricity

Fridge Cools Air Using Water Evaporation

Published On
Jun 03, 2014

Editor's Pick

There's nothing better than a cold drink on a hot day. That, unfortunately, isn't possible for many places around the world, which live in hot conditions, often without power. Leo Burnett Bogota worked with Coke to solve the problem. Enter "Bio Cooler," a refrigerator that was developed together with the International Physics Center. Based on design ideas that cool the air via water evaporation, the cooler taps onto sun heat to harness power. It can store three types of cannes beverages. Of course, selling a way to keep Coke cans cool to masses of thirsty people seems a little callous -- but if this project goes wide, it might be a way for them to also store water and other, healthier beverages.

Credits

Date
Jun 03, 2014
Brand:
Coca-Cola
Client:
Coca-Cola
Agency:
Leo Burnett
Regional Creative Director:
Fernando Belllotti
Group Creative Director:
Fernando Hernandez
Group Creative Director:
Mauricio Sarmiento
Group Creative Director:
German Espitia
Creative Director, Design:
Paola Torrenegra
Copywriter:
Camilo Carvajal
Art Director:
Diego Almanza
Production Company:
Colombo Films
Director:
Andres Cortes
Editor:
Laura Solake
Music:
Daniel Roa
Music:
Eduardo Laverde

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Project Type