Nike : Biomorph Making Of
Second skin.
Published On
Mar 08, 2012
Editor's Pick
Mothership's David Rosenbaum directs a spot to launch Nike's Flyknit, a shoe that supposedly seamlessly fits your foot so when you run, they're almost a second skin. Using some cool special effects created out of Digital Domain, the short film extends a very tiny moment -- a bare foot hitting the ground until threads of the Flyknit wrap around him. While some special edition shoes are already available, the collection will launch in the summer.
Credits
- Date
- Mar 09, 2012
- Brand :
- Nike
- Client :
- Nike
- Director :
- David Rosenbaum
- Creative Director :
- Andy Walker
- Executive Producer :
- Jesse Canright
- Production Manager :
- Barb Freeman
- Producer :
- The Bergeron
- Production :
- Mothership
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Project Type
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