An Owl Joins the Cast of 'Orange Is the New Black' in Virgin Media Spot

Brand's Mascot Interacts With Characters From Netflix Show

Published On
Jun 10, 2015

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An owl joins the inmates at Litchfield Prison in this U.K. ad from Virgin Media, promoting the new series of "Orange Is the New Black" on Netflix.

In the spot, by BBH London, the owl character Ally McNab, who's appeared in previous brand campaign spots, is watching the show when she gets arrested for a crime in her past. The spot then humorously mixes clips from the show with new footage and "interviews" with other inmates (Netflix having permitted Virgin Media to be one of the first U.K. brands to create branded content starring the characters.)

It was produced, directed and edited by Black Sheep Studios, BBH London's in-house production unit which launched at the start of this year.


Jun 10, 2015
Agency :
Brand :
Virgin Media
Client :
Virgin Media
Virgin Media Head of brand advertising and sponsorship :
Ellie Tory
Partnership Marketing Lead :
Rob Cannon
Creative Team :
Dan Morris
Creative Team :
Charlene Chandrasekaran
Creative Director :
Tom Drew
Creative Director :
Uche Ezugwu
Strategist :
Elle Graham-Dixon
Account Team :
Phil Lloyd Production Company
Account Team :
Black Sheep Studios
Editing House :
Black Sheep Studios
Post Production :
Outpost VFX
Sound Director :

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