Who's supposed to eat Tiny Toast, General Mills' first completely new cereal brand in 15 years? Teens, apparently, judging from a new 100% mobile campaign out of agency Walrus, which is targeting non-adult cereal eaters where they live -- on Snapchat, Instagram, YouTube and Tumblr.
If you're a teen, the four absurdist spots in this campaign are designed to get you haha-ing and sharing, and then bugging your mom or dad to buy Tiny Toast. In addition to "Birds," above, the campaign includes videos titled "Seagull," "Horse" and (ewww*) "Sheep."
*That's an expression of disgust at the gross-out humor, not a sheep noise.