Our goal was to help a small former Soviet country get out from under Russia's economic thumb; we were hired to launch Lost Eden, a red blend from Georgia, which also happens to have invented winemaking 8,000 years ago. We had to help distribution secured in the U.S. and package up the mystery and majesty of a distant, little-known culture where 1 out of every 2 people make wine.
We created a digital portal into a fantastic, faraway land: an epic video showcases the beautiful and mysterious country of Georgia. We created an immersive website featuring an interactive six-hour supra video, podcasts available on Spotify, Google, and Apple, a YouTube Channel, and a social media campaign.
With the launch finally underway, the results are TBD. We’ve been working on this project for four years. We helped the brand secure national distribution in record time, helped the project survive three different Prime Minister elections and produced the work in-country with Georgian film and digital talent.