Bjork's 'Notget VR' Experience Wins Digital Craft Grand Prix at Cannes

Virtual Reality Project Depicts Singer's Digital Avatar

Published On
Jun 23, 2017

Editor's Pick

Bjork's virtual reality experience "Notget VR," earned the Digital Craft Grand Prix at Cannes.

London visual effects company Analog and W&N Studio, home of the project's directors Warren Du Preez and Nick Thorton Jones, created the experience promoting a track of the same name off Bjork's "Vulnicura" album, which has already previously spawned other virtual reality efforts including one for "Stonemilker." The Grand Prix-winner depicts Bjork's digital avatar, adorned in a second skin of dancing lights and skipping about in an ethereal world -- the depth of which, Digital Craft Jury President Henry Cowling said, needs to be experienced in virtual reality.

Read more about the judging over at AdAge.com.