Attention shoppers

Published On
Feb 14, 2020

Description

BJ’s Wholesale Club was opening two new stores in a crowded market, and with no awareness Our insight that revealed the target audience prioritized entertainment spending, lead to a campaign that tried to deliver a launch in a more entertaining way, including crashing the biggest car parade in the country. The results beat their expectations and lead to more work for Noble People for BJ’s.

 

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Credits

Date
Feb 14, 2020
Agency :
Noble People
Creative :
Terri & Sandy
Client :
BJ's Wholesale Club

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Industry
Project Type