Burger King : BK Value Menu Banner

No need to print anything out. Activate Burger King's augmented reality banner with a dollar bill.

Published On

Oct 26, 2009

Editor's Pick

No printing is necessary to activate Burger King's new augmented reality banner showcasing the fast food giant's Value menu. Viewers can hold up any old dollar bill to their web ams and get a taste of what the greenback can buy. They can also use their faces to make like The King.

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Credits

Date: Oct 27, 2009

Brand :: Burger King

Client :: Burger King

Agency :: Crispin Porter Bogusky

Co-Executive Creative Director :: Rob Reilly

Co-Executive Creative Director :: Andrew Keller

Creative Director :: Bill Wright

Creative Director :: James Dawson-Hollis

Associate Creative Director :: Nuno Ferreira

Associate Creative Director :: Ryan Wagman

Interactive Executive Creative Director :: Jeff Benjamin

Copywriter :: Zac Myrow

Copywriter :: Chris Kahle

Art Director :: Michael Ackerman

Art Director :: Kristian Luoma

Art Director :: Elias Morales

Art Director :: David Gonsalves

Interactive Designer :: Fabien Dodard

Design Director/Flash Designer :: John Gerweck

Director, Integrated Production :: David Rolfe

Interactive Managing Director :: Winston Binch

Vice President, Group Executive Producer :: Pam Scheideler

Senior Integrated Producer :: Scott Potter

Senior Integrated Producer :: Tony Tung

Flash Developer :: Marc Pelland

Associate Experience Designer :: Jeff Teicher

Experience Designer :: Oscar Llarena

Technical Director :: Scott Prindle

Technical Director :: Doug Rayburn

Need a credit fix? Contact the Creativity Editors

Project Type

Augmented Reality