MailChimp Takes on a Sinister 'Black Hole' in Ads Aimed at Small Businesses
Droga5's Latest Spots Continue Brand's Quirky Marketing
Editor's Pick
Having made sure everyone knows its name with one of the more surreal marketing projects we've seen in recent years, email platform MailChimp is now plugging some specific products to small business owners, also in a quirky and unexpected style.
The next phase of its campaign through Droga5 is based around the idea of pitting MailChimp against a "black hole" -- the black hole being a "metaphor for everything you don't know about your business." A series of videos first introduces the sinister black hole, then explains how MailChimp's tools can help it disappear by helping with marketing automation, better ROI reporting and finding new customers on Facebook and Instagram (seen here). Each video ends with the words: "Black hole bad. MailChimp good."
It's certainly memorable B2B advertising, even if it lacks the completely bonkers surreality of the branding campaign.
Credits
- Date
- May 23, 2017
- Brand :
- MailChimp
- Client :
- MailChimp
- Agency :
- Droga5
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Executive Creative Director :
- Neil Heymann
- Group Creative Director :
- Don Shelford
- Senior Copywriter :
- Julie Matheny
- Design Director :
- Devin Croda
- Senior Designer :
- Nate Moore
- Junior UX Designer :
- James Garvey
- Chief Creative Officer :
- Sally-Ann Dale
- Co-Director, Film Production :
- Jesse Brihn
- Co-Director, Film Production :
- Bryan Litman
- Associate Director, Film Production :
- Ruben Mercadal
- Associate Producer :
- Sasha Pace
- Associate Producer :
- Isabella Lebovitz
- Business Affairs Manager :
- Denise Klapp
- Director, Interactive Production :
- Niklas Lindstrom
- Associate Director, Interactive Production :
- Justin Durazzo
- Interactive Senior Producer :
- Madison Goldberg
- Producer, Interactive :
- Grace Wang
- Director, Art Production :
- Cliff Lewis
- Director, Print Services :
- Rob Lugo
- Retoucher :
- Cayla Zahoran
- Graphics Studio Manager :
- Michelle Leedy
- Graphics Studio Manager :
- Virginia Vargas
- Production Artist :
- Emmanuel Perez
- Quality Control Specialist :
- Susanne Johansson
- Global Chief Strategy Officer :
- Jonny Bauer
- Co-Head of Strategy :
- Colm Murphy
- Director, Strategy :
- Katie Coane
- Head of Communications Strategy :
- Colleen Leddy
- Communications Strategy Director :
- Taylor Hines
- Chief Intelligence Officer :
- Amy Avery
- Data Strategist :
- Kaveri Gautam
- Executive Group Director :
- Julian Cheevers
- Account Director :
- Pat Rowley
- Account Supervisor :
- Josh Freeland
- Account Manager :
- Camille Cheeks-Lomax
- Performance Group Director :
- Paul Eckelmann
- Project Manager :
- Rayna Lucier
- Counsel :
- Sarah Fox
- Associate Counsel :
- Zachary Werner
- Chief Marketing Officer :
- Tom Klein
- Vice President, Marketing :
- Sean Cook
- Senior Director, Brand Marketing :
- Mark DiCristina
- Senior Director, Design :
- Todd Dominey
- Director, Marketing Operations :
- Amy Sturgill
- Senior Marketing Manager :
- Palmer Houchins
- Group Account Director :
- Ji Kim
- Marketing Science Director :
- Phil D'Addio
- Associate Strategy Director :
- Alex Arcuri
- Digital Associate Director :
- Tina Qu
- Digital Analyst :
- Sachin Manghnani
- Associate Search Director :
- David Weiss
- Production Company :
- Ruffian
- Director :
- Greg Barth
- Director, Photography :
- Andrij Parekh
- Executive Producer :
- David Richards
- Producer :
- Erin Wile
- Production Company :
- Second Child
- Line Producer :
- Gabrielle Nicoletti
- Photographer :
- Paul McGeiver
- Editorial :
- Wax NY
- Editor :
- Paul Watts
- Executive Producer :
- Toni Lipari
- Producer :
- Annabelle Cuthbert
- Post Production :
- MPC
- Executive Producer :
- Camila De Biaggi
- Telecine :
- Richard Fearon
- Visual Effects :
- Marcus Wood
- Producer :
- Elissa Norman
- Sound Design :
- Factory
- Sound Design :
- Anthony Moore
- Sound Design :
- Neil Johnson
- Sound/Mix :
- Sonic Union
- Sound/Mix :
- David Pappa
Need a credit fix? Contact the Creativity Editors
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