Blackberry : Those Who Do

Be different.

Published On
May 16, 2012

Editor's Pick

Blackberry positions itself as the phone that differentiates those who do from those who don't, in this commercial from AMV BBDO directed by Kevin Thomas. A split screen spot (reminds us of a Martini spot from last year which had a similar concept) shows you the difference between a bean bag (for those who don't) and a straight-back office chair, or a family sitting on a couch versus one sitting on an amusement park ride.

Credits

Date
May 16, 2012
Brand:
Blackberry
Client:
Blackberry
Agency:
AMV BBDO
Creative Director:
Simon Foster
Creative Director:
John LaMacchia
Copywriter:
Zac Ellis
Art Director:
Rich Littler
Agency Planner:
Tom Johnstone
Agency Planner:
Joe Heath
Agency Planner:
Pippa Morris
Agency Producer:
Anita Sasdy
Agency Producer:
Hannah Davies
Media Planner:
Justin White
Production Company:
Thomas Thomas
Director:
Kevin Thomas
Production Company Producer:
Phillippa Thomas
Post Production Company:
The Mill
Audio Post Production:
Wave

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Project Type