Saab : Blackbird

Says director Joseph Kosinski: "Aero X [a concept car, only three exist] is a "green vehicle," it runs on clean-burning bio-fuel. Therefore, I wanted everything (the architecture, landscapes, environments, etc) to feel p

Published On
Apr 10, 2007

Editor's Pick

Says director Joseph Kosinski: "Aero X [a concept car, only three exist] is a "green vehicle," it runs on clean-burning bio-fuel. Therefore, I wanted everything (the architecture, landscapes, environments, etc) to feel pure and untouched.

This was meant to be more of a SAAB brand spot rather than a product-specific ad. Therefore, I wanted to avoid any gimmicks/slogans/taglines and focus on mood rather than specific features. The overall intent was to provide a tantalizing glimpse into the near future.

I approached it more like a music video...a very simple, classic, open narrative focused on establishing a relationship between the car and the girl through a variety of visual juxtapositions (i.e. opening doors vs. folding legs, cutting between girl on her back and car upside down on the road, etc.). I also maintained strict screen direction (girl is always facing left, car is always facing right) until final scene when their images finally merge in the reflection of the glass."

Credits

Date
Apr 11, 2007
Director:
Joseph Kosinski
Executive Producer:
Jeff Baron
Head of Production:
Sue Ellen Claire
Director, Photography:
Garry Waller
Visual Effects Supervisor:
Robert Nederhorst
Visual Effects Producer:
Stephen Griffith
CGI:
Greg Tsadilas
Compositing Supervisor:
Marc Dominic Rienzo
Digital Artist:
Erick Schiele
Digital Artist:
Nathan Millsap
Digital Artist:
Linden Vennard
Digital Artist:
Matt Fairclough
Model Maker:
Jared Tripp
Model Maker:
Justin Mijal
3D Effects:
Mike Orlando
Executive Producer of Animation:
Steve Riess
Managing Director:
Carl Siebert
Music:
Jeffrey Kosinski
Producer:
Julien Lemaitre
Production Company:
Anonymous Content
Visual Effects:
Speedshape/LA
Client:
Saab
Agency:
none
Brand:
Saab

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