Mentos : Blackboard

How sour?

Published On
Apr 19, 2012

Editor's Pick

Television commercials can sometimes be quite limiting, especially when you're trying to use them to show just how sour your product, Mentos Sour Marbles, is. Clever use of visual stimuli accompanied by some very distinctive sounds gets you to experience that shuddering, puckering feeling that comes from eating something super sour, in this work from Ogilvy Mumbai.