Own a Piece of the Ice the Chicago Blackhawks Skated On

Stanley Cup Winners Sell Bits of United Center Ice for Charity

Published On
Jul 31, 2013

Editor's Pick

If you're not a hockey fan, this creative idea may come off as a little bit unhygienic. The Stanley Cup-winning NHL team Chicago Blackhawks wanted to raise some money for children's charities -- and Ogilvy Chicago helped them come with a piece of merchandise like no other: the ice they skated to glory on. The home ice from the United Center was chopped and melted away, but some of it was captured in commemorative containers that fans can purchase -- and keep forever.

Credits

Date
Jul 31, 2013
Brand:
Blackhawks
Client:
Blackhawks
Agency:
Ogilvy & Mather-Chicago
Chief Creative Officer:
Joe Sciarrotta
Executive Creative Director/Production:
David Hernandez
Executive Creative Director/Production:
Liz Taylor
Group Creative Director:
Dave Metcalf
Group Creative Director:
Chris Turner
Creative Director:
Sam Spratlin
Producer:
Mike Diedrich
Editor:
Matt Golin
Music:
Earhole Studios

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Project Type