Takeover Banners in Serbia Show What it's Like to be Blind, for White Cane NGO

McCann Beograd Invites Users to a World of Dark

Published On
Aug 19, 2013

Editor's Pick

What is it like to go blind? Banners get really creative in this campaign for White Cane NGO, an organization for visually impaired people, out of McCann Belgrade. The campaign orchestrated a synchronized blackout on websites in Serbia, using takeover banners that turned everything dark. Users also found that their cursors were transformed into white canes -- and a confusing world of fragmented sounds and voices awaited them. The banners linked to the NGO's site.


Aug 19, 2013
White Cane NGO
White Cane NGO
McCann Beograd
Creative Director:
Vladimir Cosic
Creative Director:
Jana Savic Rastovac
Creative Director:
Goran Ocokoljic
Copywriter/Art Director:
Slobodan Markovic
Milena Kvapii
Marko Jovanovic

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Project Type