Adidas Kicks Off the Next Soccer Season With an Artsy and Playful Star-Studded Film
Ad Gives Nods to Speculation About Players Including Paul Pogba
Editor's Pick
Adidas Football is introducing the new soccer season in Europe with a colorful mixed-media and star-studded film featuring players from across the brand's six largest clubs -- Real Madrid, FC Bayern Munich, Manchester United, Chelsea, Juventus and AC Milan -- as they defy media gossip and get on with the game.
They include Paul Pogba, Manuel Neuer, Gareth Bale, James Rodriguez, Diego Costa and Miralem Pjanic, as well as managers such as Zinedine Zidane and new Manchester United manager Jose Mourinho.
In typically punchy Adidas style, and using its "First Never Follows" tagline, it centers around the words "Blah, blah, blah" which float around the screen in bright animation as players and managers appear to ignore the talk about them and focus on the action. However, it's a playful approach to the constant transfer rumors concerning many of these players, and soccer fans will instantly recognize the references -- for instance the film opens with Pogba teling viewers: "Don't believe everything you read in the papers" (Pogba has been the subject of speculation over whether he is joining Manchester United).
Featuring an array of visual styles, including fun anime- and videogame-inspired interludes, the film is set to a punchy rap track titled "Sort It Out Sharon," produced by Dusky feat. Wiley. It also features members of S3 Freestyle, part of the Adidas Football freestyle roster, showcasing the rise of the football freestyler in the modern day.
The ad was created by 72andSunny Amsterdam and directed by Somesuch's Rollo Jackson. It was teased on social media late last week with short films relating to each of the clubs, before going live at the weekend.
Credits
- Date
- Aug 01, 2016
- Brand :
- Adidas Football
- Client :
- Adidas Football
- Agency :
- 72andSunny-Amsterdam
- Director :
- Rollo Jackson
- Production Company :
- Somesuch
- Executive Creative Director :
- Carlo Cavallone
- Executive Creative Director :
- Stuart Harkness
- Creative Director :
- Simon Schmitt
- Creative Director :
- Emiliano Trierveiler
- Writer :
- Damian Isaak
- Junior Writer :
- Jorgen Sibbern
- Designer :
- David Troquier
- Director, Strategy :
- Danny Feeney
- Director, Strategy :
- Michael Robert
- Communications Strategy Director :
- Simon Summerscales
- Junior Strategist :
- Bruno Steffen
- Managing Director :
- Nic Owen
- Group Brand Director :
- Jack Allen
- Senior Brand Manager :
- Stephane Fevrier
- Brand Coordinator :
- Alejandra Arbiol
- Business Affairs Director :
- Madelon Pol
- Senior Business Affairs :
- Sabina Gorini
- Director, Production :
- Stephanie Oakley
- Film Producer :
- Ralph de Haan
- Film Producer :
- Peter Williams
- Film Producer :
- Helena Yueh
- Production Coordinator :
- George Ancock
- Production Coordinator :
- Veronique Beumer
- Agency Editor :
- Leonardo Cosme
- Global Brand Marketing Operations :
- Florian Alt
- Global Brand Marketing Operations :
- Matthew Davidson
- Global Brand Marketing Operations :
- Barry Johnston
- Client :
- Penny Pijnenburg
- Client :
- Eleanor Fitzgerald
- Director, Photography :
- Benoit Soler
- Executive Producer :
- Seth Wilson
- Producer :
- Scott O'Donnell
- Production Manager :
- Lauren Dark
- Design and Animation :
- Machine Molle
- Animation Art Director :
- J.F. Fontaine
- Executive Producer :
- Cedric Barus
- Post Production :
- Céline Goriot
- Editorial Company :
- Whitehouse London
- Editor :
- James Forbes-Robertson
- Secondary Editor :
- Iain Whitewright
- Producer Assistant :
- Joe D'Ovidio
- Post Production Company :
- Electric Theater Collective
- Colorist :
- Houmam Abdallah
- Color Producer :
- Ardith Birchall
- Color Assistant :
- Tim Smith
- Audio Post Production :
- Wave Studios
- Mix and Sound Design :
- Martin Leitner
- Design Studio :
- Wave Studios
- Audio Producer :
- Ben Tomlin
- Track Title :
- Sort It Out Sharon
- Performer :
- Dusky/Wiley
- Composer :
- Alfie Granger Howell
- Composer :
- Nick Harriman
- Composer :
- Richard Kylea Cowie
- Publisher :
- BMG and Dusky LLP
- Mastering :
- Polydor Records
- Mastering :
- Universal Music
- Film Producer :
- AC Milan
- Track Title :
- Circle
- Composer :
- Sirkies
- Performer :
- Sirkies
- Master Rights :
- Record Play LTD
- Publishing :
- Record Play LTD
- Film Producer :
- Manchester United
- Track Title :
- Know Me From Stormzy
- Licensing :
- Adidas Global Football
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