Blast Radius : Interactive Storefront

Touching teatime

Published On
Feb 02, 2011

Editor's Pick

Starbucks is tempting passers-by to try its Tazo Tea with interactive storefronts in Vancouver and Toronto, two of its busiest locations.

On an interactive screen, the user guides a creature of their choosing (hummingbird, dragonfly or butterfly) on an adventure to find all the ingredients unique to each of the three Tazo teas being promoted by Starbucks.

The Media Merchants created the retail execution, from a concept by MediaCom and creative by Blast Radius.

Credits

Date
Feb 02, 2011
Agency:
Blast Radius
Execution and Interactivity:
The Media Merchants

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