Lexus : Blend Out
Where are they?
Published On
Feb 12, 2013
Editor's Pick
The 2014 Lexus IS is so bold, it refuses to blend in, so Team One created this cool interactive ad that seamlessly combines attractive models in swimsuits with the car. Based on the concept of "Blending Out," the ad is a four-page experience that lets you use your phone to reveal the three swimsuit models that are "hidden," using body painting, light & shadow and stretched fabric, within the ad.
Credits
- Date
- Feb 13, 2013
- Brand :
- Lexus
- Client :
- Lexus
- Agency :
- Team One
- Chief Creative Officer :
- Chris Graves
- Group Creative Director :
- Craig Crawford
- Associate Creative Director :
- Eric Arnold
- Art Director :
- Dustin Arnold
- Senior Art Producer :
- Jason Lau
- Director, Technology :
- Eddie Stover
- Interactive Senior Producer :
- Chad Bauer
- Creative Technologist :
- Rob Edwards
- Photographer/Director :
- Carlos Serrao
- Executive Producer :
- Kim Johnson
- Music :
- The Hit House
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Project Type