Blink Fitness will hypnotize you into loving the gym

The fitness chain worked with Mischief to offer free hypnotherapy sessions

Published On
Aug 17, 2022

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Is hypnosis the latest advertising trend? Already this month we've seen condom brand Skyn hypnotize a married couple into thinking they've just met, and now here's a fitness brand that wants to hypnotize you into loving the gym. 

Blink Fitness worked with agency Mischief on Gymnosis, a series of free hypnotherapy sessions it's offering next month. The sessions will take place both in-person at Blink’s Park Slope location in Brooklyn, New York and virtually across the U.S. from September 12-18. Multiple group sessions will take place each day for anyone interested, lasting approximately 45 minutes.  The sessions are open to non-members as well as members and take 10-30 people, with limited slots available. Those interested are invited to register at

According to Blink, which has over 120 locations open or in development throughout New York, New Jersey, Pennsylvania, California, Illinois, Florida, Virginia, Massachusetts and Texas, hypnosis is a technique that's used by professional athletes, and can seriously help with your motivation to work out. That's particularly pertinent post-pandemic, because, according to one survey from the University of Minnesota, the events of the past two years have also resulted in an increase in the number of people struggling with “brain fog.”

“A commitment to working out and wellness takes personal motivation,” said Todd Magazine, CEO at Blink Fitness, in a statement. “Mustering that motivation can be hard. At Blink, we want to give individuals as many tools as possible to achieve their fitness goals, and we’re excited to offer this free Gymnosis hypnotherapy service with the hopes that it helps individuals find the motivation to start exercising.”

“Logic, reasoning, and willpower are not always enough to convince ourselves to exercise,” added Carolyn Barnes, a certified clinical hypnotherapist and wellness expert who will be leading the virtual hypno-sessions,. “Hypnosis is a purely natural state that can offer direct access to the subconscious mind, where our learned behavior pattern-making systems reside. By accessing the subconscious mind, we can start to change the default switch from old patterns that don’t serve us, to new ones that do.”



Aug 17, 2022
Client :
Blink Fitness
Agency :

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