Virgin Mobile USA and Mother NY debut interactive Youtube film that responds to blinks
Sep 16, 2013
Virgin Mobile USA tapped Mother New York to create this Youtube video whose scenes you could change simply by blinking. The film is meant to showcase the brand's low-price monthly alternative to costly plans, but instead of the regurgitating the typical product offering-speak in a typical ad, twenty-five different films, in about two million combinations make the message fresh and new, every time. The agency worked with rehabstudio, who created a mekanism that allows the computer camera to read blinks specifically. Greencard Pictures' Duncan Skiles shot the majority of the films, which include everything from a high-speed car chase to a signing gorilla. Read more about the effort in Behind the Work.