HP : Blogger Outreach
HP does not stand for "Have a Printer."
Editor's Pick
HP does not just stand for "Have a Printer." That's the point that 72andSunny and the tech company are making in this new brand campaign starring actor/comedian Rhys Darby of Flight of the Conchords and directed by Simon McQuoid of Imperial Woodpecker.
The "Let's Do Amazing" campaign features spots, blogger-targetted films and a new employee-directed short, all designed to shed light on the company's broader base of tech-focused offerings outside of just printers. "The brand hadn't kept pace with the company and that's the problem HP wanted to fix," explains 72andSunny CD John Boiler. Rhys Darby acts as a foil throughout the campaign, interviewing various HP patrons in his trademark awkward manner. "What we didn't want to do was have a spokesman," says Boiler.
Credits
- Date
- Mar 11, 2010
- Artist :
- Nick Piper
- Artist :
- Shauna Prescott
- Executive Producer :
- Sandy Beladino
- Artist :
- Pete Mayor
- Visual Effects :
- Vendetta Post
- Colorist :
- Stefan Sonnenfeld
- Telecine :
- CO3
- Mixer :
- Joel Waters
- Mixer :
- Rohan Young
- Mix :
- Lime Studios
- Assistant Editor :
- Joanna Manning
- Assistant Editor :
- Ben McCambridge
- Editor :
- Heidi Black
- Editor :
- Dan Oberle
- Editor :
- Kevin Zimmerman
- Editor :
- David Brixton
- Editorial Company :
- The Whitehouse Post
- Director, Photography :
- Mandy Walker
- Producer :
- Anita Wetterstedt
- Executive Producer :
- Doug Halbert
- Director :
- Simon McQuoid
- Production Company :
- Imperial Woodpecker
- Interactive Producer :
- Jessica Rudzewicz
- Director, Film Production :
- Sam Baerwald
- Director, Brand Development :
- Alex Schneider
- Business Affairs Director :
- Jessica Reznick
- Senior Producer :
- Jay Howard
- Director, Interactive Production :
- Rebekah Jefferis
- Brand Manager :
- Judson Whigham
- Designer :
- Jeff Beberman
- Copywriter :
- Jed Alger
- Creative Director :
- Bryan Rowles
- Creative Director :
- John Boiler
- Creative Director :
- Glenn Cole
- Agency :
- 72andSunny
- Brand :
- HP
- Client :
- HP
- Executive Producer :
- Sue Dawson
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