Sony : Bloggie Touch-You Had to Be There
This might help you explain it.
Published On
Nov 22, 2010
Editor's Pick
Sony and 180LA ask people to explain their amazing moments in the new "You Had to Be There" campaign, promoting the Bloggie Touch. The centerpiece of the effort is an app that allows consumers to create their own "You Had to Be There" videos, but hopefully eliminate the fizzle that typically accompanies that saying with the help of a built in video editor that allows users cut their tales into a more entertaining storytelling experience. Participants can submit their stories until January 10, 2011 for a chance for a chance to win free Bloggie Touch cameras or the top prize, a VIP trip for two to Austin's Premier Music Festival in March 2011.
Credits
- Date
- Nov 23, 2010
- Brand :
- Sony
- Client :
- Sony
- Agency :
- 180 LA
- Executive Creative Director :
- William Gelner
- Creative Director :
- Gavin Lester
- Art Director :
- Rob McQueen
- Copywriter :
- Ben Bliss
- Managing Partner, Executive Producer :
- Peter Cline
- Broadcast Producer :
- Dave Stephenson
- Integrated Producer :
- Christopher Neff
- Digital Production Company :
- Stopp
- Managing Director :
- Jesper Paalsson
- Executive Producer :
- Johan Tornstrom
- Director, Technology :
- Ola Björling
- Interactive Producer :
- Fredrik Montan Frizell
- Production Company :
- Caviar
- Director :
- Jake Szymanski
- Director, Photography :
- Christian Sprenger
- Executive Producer :
- Michael Sagol
- Executive Producer :
- Jasper Thomlinson
- Producer :
- Eric Escott
- Production Designer :
- Jason Hamilton
- Stylist :
- Janet Hasse
- Casting Director :
- Rick Montgomery
- Editorial Company :
- Lost Planet
- Editor :
- Bruce Herrman
- Executive Producer :
- Gary Ward
- Producer :
- Sherwin Shilati
- Assistant Editor :
- Shane Reid
- Recording Studio :
- Eleven Sound
- Mixer :
- Jeff Payne
- Assistant Mixer :
- Ben Freer
- Executive Producer :
- DJ Fox-Engstrom
- Music Company :
- Human Worldwide
- Lead Designer :
- Richard Harrington
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