Sony : Bloggie Touch-You Had to Be There

This might help you explain it.

Published On
Nov 23, 2010

Editor's Pick

Sony and 180LA ask people to explain their amazing moments in the new "You Had to Be There" campaign, promoting the Bloggie Touch. The centerpiece of the effort is an app that allows consumers to create their own "You Had to Be There" videos, but hopefully eliminate the fizzle that typically accompanies that saying with the help of a built in video editor that allows users cut their tales into a more entertaining storytelling experience. Participants can submit their stories until January 10, 2011 for a chance for a chance to win free Bloggie Touch cameras or the top prize, a VIP trip for two to Austin's Premier Music Festival in March 2011.

Credits

Date
Nov 23, 2010
Brand:
Sony
Client:
Sony
Agency:
180 LA
Executive Creative Director:
William Gelner
Creative Director:
Gavin Lester
Art Director:
Rob McQueen
Copywriter:
Ben Bliss
Managing Partner, Executive Producer:
Peter Cline
Broadcast Producer:
Dave Stephenson
Integrated Producer:
Christopher Neff
Digital Production Company:
Stopp
Managing Director:
Jesper Paalsson
Executive Producer:
Johan Tornstrom
Director, Technology:
Ola Björling
Interactive Producer:
Fredrik Montan Frizell
Production Company:
Caviar Content
Director:
Jake Szymanski
Director, Photography:
Christian Sprenger
Executive Producer:
Michael Sagol
Executive Producer:
Jasper Thomlinson
Producer:
Eric Escott
Production Designer:
Jason Hamilton
Stylist:
Janet Hasse
Casting Director:
Rick Montgomery
Editorial Company:
Lost Planet
Editor:
Bruce Herrman
Executive Producer:
Gary Ward
Producer:
Sherwin Shilati
Assistant Editor:
Shane Reid
Recording Studio:
Eleven Sound
Mixer:
Jeff Payne
Assistant Mixer:
Ben Freer
Executive Producer:
DJ Fox-Engstrom
Music Company:
Human Worldwide
Lead Designer:
Richard Harrington

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Project Type