Libresse, the Essity-owned brand that recently showed real period blood for the first time in a groundbreaking ad for sanitary products, is challenging young filmmakers to come up with more creative ideas around periods in a short film competition.
Libresse and its creative agency AMV BBDO (which have also just signed up to the Free the Bid process encouraging women directors) are offering a short film bursary, giving three young filmmakers 5,000 pounds each to put periods on screen and help make them part of culture. The contest is open to both men and women.
The competition will be judged by a panel including Sally Campbell, founding partner and executive producer of Somesuch, and Cilla Snowball, group chairman and group CEO of AMV BBDO. Winning films will be entered into major short film festivals.
Ideas can be in any genre (such as drama, comedy, documentary, animation) and in any style; the brief is to create something "unique, engaging and impactful." We can't wait to see the winners. If you're interested in participating, get in quick--the submission deadline is Monday Dec. 11.