This blood-soaked film might scare you into taking all your PTO
‘The Holiday Reaper’ from WeRoad highlights a monstrous entity that thrives on unclaimed annual leave time
Editor's Pick
Few things are as scary in this world as losing paid time off. Forfeiting vacation time? Horrifying. To illustrate how bone-chilling lost annual leave can be, WeRoad, the U.K. travel platform, launched a horror film trailer on the issue created by independent creative agency Dude London.
“The Holiday Reaper” features a monstrous entity that thrives on unclaimed leave. In the film, a protagonist named Sophie faces terrifying consequences of neglecting her annual leave, including endless work hours, being chained to her desk, disgusting office lunches and more.
The frightful film comes as WeRoad found that in 2022 and 2023, less than 40% of the U.K. workforce took all of their annual leave allowance. A recent survey conducted by the brand also revealed a significant portion of workers are unclear about their company’s policies regarding unused vacation days, potentially leading to lost holiday time and increased workplace stress.
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“When we discovered how many annual leave days were going unused each year, we were truly horrified,” said Tomás Gianelli O’Ryan, creative director at Dude London. “We hope The Holiday Reaper scares people enough to go OOO before it’s too late.”
The campaign also features wild postings in sites around London and Manchester. The campaign taps into ’80s-style movie posters and filming to convey its message.
“You know those classic slasher films where teenagers make questionable decisions? Well, not using your holiday allowance is basically the workplace equivalent!” said Justyna Chlopecka, marketing manager at WeRoad U.K. “Our ‘Holiday Reaper’ campaign channels the classic ’80s horror movie, but instead of running from a masked killer, our protagonist is running from the scariest thing of all—watching their annual leave vanish into the void.”
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Credits
- Date
- Oct 29, 2024
- Client :
- WeRoad
- Agency :
- DUDE London
- CMO :
- Fabio Bin
- Global Head of Brand :
- Margherita Galluzzo
- Marketing Manager :
- Justyna Chlopecka
- Creative Team :
- Lorenzo Sala
- Creative Team :
- Anna Harvey
- Creative Team :
- Eugenio Guidi
- Executive Creative Director :
- Curro Piqueras Parra
- Creative Director :
- Tomás Gianelli O’Ryan
- Creative :
- Joe Ribton
- Creative :
- Sophie Becker
- Client Director :
- Hamish Day
- Senior Account Manager :
- Adriana Sabia
- Head of Production :
- Francesca Granata
- Production :
- Spindle
- Director :
- LIAKH
- Executive Producer :
- Mayling Wong
- Producer :
- Phelan Moeller
- Producer :
- Edwin Brawn
- Director's Assistant :
- Sophia Kawyani
- 1st AD :
- Paolo De Battista
- 2nd AD :
- Hollie Burton
- DOP :
- Adam Barnett
- 1st AC :
- Lydia Stott
- 2nd AC :
- Patrycja Cygan
- Gaffer :
- Leo Olesker
- Spark :
- Jazz Bhalla
- Spark Trainee :
- Edmund Bishop
- Production Designer :
- Macy Trieu-Dingle
- Art Assistant :
- Sammy Webster
- Costume Stylist :
- Innes Woo
- Hair & Make Up Artist :
- Maise Boyd
- Sound Mixer :
- Michael Mcnulty
- Gallowglass :
- Omobolaji Moses Oladipo
- Edit :
- Tim Swaby
- Grade :
- Dominic Phipps
- Grade Producer :
- Kerri Aungle
- Grade :
- Company 3
- Sound Designer :
- Hugo Ellingham
- Sound House :
- Brother Music
- VFX :
- B.art
- VO Artist :
- Anthony Marantz
- VO Artist :
- Louise Provo
- Cast :
- Olga Solo
- Cast :
- Amanda York
- Cast :
- Joseph Bushell
- Cast :
- Isadora Bacon
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