Keds/Whitney : Bloomingdales Windows

Keds comes to Bloomingdales

Published On
Jul 08, 2010

Editor's Pick

As part of Keds' ongoing collaboration with the Whitney Museum, the brand just launched a new windows installation at New York's Bloomingdales. Working with the Night Agency, Keds has installed a touch screen customizer, along with three MFA students in the store's Lexington Avenue windows to help promote the new Jenny Holzer limited-edition line. The students, Firelei Baez, Erica Greenwald and Jee Young Choi will be creating their art on site, while passersby are invited to create unique kicks via touch screen computers, which they'll also be able to purchase online.

Credits

Date
Jul 09, 2010
Brand :
Keds/Whitney
Client :
Keds/Whitney
Agency :
Night Agency

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Project Type