Adidas : Blow It Up

You won't be able to take your eyes off RGIII.

Published On
Feb 20, 2013

Editor's Pick

Last season doesn't matter -- whether you won or lost, whether you were worshipped or loathed. Adidas and NFL Rookie of the year Robert Griffin III make that clear in this mesmerizing spot created out of 180 L.A., directed by Lance Acord.

This week is week one, and RGIII is ready to blow last season up, going through his intense offseason workouts dressed in Adidas.


Feb 21, 2013
Brand :
Client :
Agency :
180 LA
Executive Creative Director/Production :
William Gelner
Creative Director :
Grant Holland
Creative Director :
Gavin Milner
Copywriter :
Zac Ryder
Art Director :
Adam Groves
Head of Production :
Peter Cline
Head of Broadcast Production :
Natasha Wellesley
Production Company :
Park Pictures
Director/DOP :
Lance Acord
Executive Producer :
Mary Ann Merino
Line Production :
Aris McGarry
Production Design :
Jeffrey Higinbotham
Editorial :
Rock Paper Scissors
Online/Visual Effects :
Recording Studio :
Eleven Sound
Music :
Human Worldwide
Editor :
Stewart Reeves
Transfer :
The Mill

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Project Type