Adidas : Blow It Up
You won't be able to take your eyes off RGIII.
Published On
Feb 20, 2013
Editor's Pick
Last season doesn't matter -- whether you won or lost, whether you were worshipped or loathed. Adidas and NFL Rookie of the year Robert Griffin III make that clear in this mesmerizing spot created out of 180 L.A., directed by Lance Acord.
This week is week one, and RGIII is ready to blow last season up, going through his intense offseason workouts dressed in Adidas.
Credits
- Date
- Feb 21, 2013
- Brand:
- Adidas
- Client:
- Adidas
- Agency:
- 180-Los Angeles
- Executive Creative Director/Production:
- William Gelner
- Creative Director:
- Grant Holland
- Creative Director:
- Gavin Milner
- Copywriter:
- Zac Ryder
- Art Director:
- Adam Groves
- Head of Production:
- Peter Cline
- Head of Broadcast Production:
- Natasha Wellesley
- Production Company:
- Park Pictures
- Director/DOP:
- Lance Acord
- Executive Producer:
- Mary Ann Merino
- Line Production:
- Aris McGarry
- Production Design:
- Jeffrey Higinbotham
- Editorial:
- Rock Paper Scissors
- Online/Visual Effects:
- A52
- Recording Studio:
- Eleven
- Music:
- Human
- Editor:
- Stewart Reeves
- Transfer:
- The Mill
Need a credit fix? Contact the Creativity Editors
Industry
Project Type
Related work
Adidas: This surreal sculpture traces the movements of Adidas' top soccer players
Adidas: Adidas aims to make running more of a team sport with 'transformational' stories
Adidas: A London fried chicken shop becomes a pop-up for Adidas' Glitch soccer brand
