Swedish interactive production company Kokokaka debuted a new site for Wrangler's Blue Bell Jeans Spring/Summer 2010 collection. With a simple drag of the cursor, visitors get to interact in unusual ways with the site's model while getting serious views of the clothing in action. The site also features a downloadable soundtrack and clip of the best scenes.

Kokokaka also created the Blue Bell 2009 site, which featured an interactive music video.