Blue Cross/Blue Shield : Fast Food Restaurant

How kids being kids can make adults cry.

Published On
Sep 11, 2012

Editor's Pick

Children speak, and act, the truth. That's apparent in a new pair of child obesity spots out of Mono, for Blue Cross Blue Shield of Minnesota. Two boys sit at a fast food restaurant trying to one up each other with their heroic dad tales, and a little girl trails her mother at the grocery store, taking cues from her mom as she fills her own tiny cart. On the surface, they're a pair of heartwarming scenarios, but the finer details--and the parents' expressions, reveal a more unsettling reality.

The spots were directed by Academy's Amanda Boyle, who previously painted another tragic, yet beautiful portrayal of kids in the moving "Sh*t Kids Say" film for the NSPCC, out of Inferno London.

Credits

Date
Sep 11, 2012
Client:
Blue Cross/Blue Shield
Brand:
Blue Cross/Blue Shield
Agency:
mono
Director:
Amanda Boyle
Production Company:
Academy Films
Executive Producer:
Lizie Gower
Producer/Academy:
James Cunningham
Director, Photography:
George Steel
Line Producer:
Amanda Field
Editorial:
Whitehouse Post
Editor:
Steve Jess
Senior Producer:
Melanie Klein
Color:
Company 3
Colorist:
Stefan Sonnenfeld
Online:
Drive Thru
Online Editor:
Derek Johnson
Producer:
Beth Wilson
Audio Mix:
Echo Boys Music
Sound Designer:
Tom Lecher
Mix:
Tyler Tholl
Producer:
Sara Davidson

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Project Type