BMW is challenging consumers to be creative in 5.9 seconds and win a car in a YouTube video contest.
To win a new 328i 3 Series BMW, which goes from 0-60 mph in 5.9 seconds, entrants need to upload a 5.9 video to YouTube by March 9 (and are encouraged to 'be creative'. Thirty finalists will be selected and the winner then chosen in early April. The contest goes live today on BMW's YouTube channel and Facebook page, tying in with the launch of a new spot. Both are part of a new campaign straplined 'Desir3', by KBS+P.