BMW : 0 to Desir3 in 5.9 Seconds

Be creative in 5.9 seconds.

Published On
Feb 17, 2012

Editor's Pick

BMW is challenging consumers to be creative in 5.9 seconds and win a car in a YouTube video contest.

To win a new 328i 3 Series BMW, which goes from 0-60 mph in 5.9 seconds, entrants need to upload a 5.9 video to YouTube by March 9 (and are encouraged to 'be creative'. Thirty finalists will be selected and the winner then chosen in early April. The contest goes live today on BMW's YouTube channel and Facebook page, tying in with the launch of a new spot. Both are part of a new campaign straplined 'Desir3', by KBS+P.

Credits

Date
Feb 17, 2012
Brand:
BMW
Client:
BMW
Agency:
KBS&P-New York
Co-Chief Creative Officer:
Ed Brojerdi
Co-Chief Creative Officer:
Izzy DeBellis
Executive Creative Director/Production:
DJ Pierce
Creative Director:
Marc Hartzman
Copywriter:
Marc Hartzman
Senior Art Director:
Peter Mendez
Art Director:
Olena Shmahalo
Designer:
Sevan Darakjian
Director, Content Production:
Dom Ferro
Executive Agency Producer:
Jill Meschino
Executive Agency Producer:
Nick Meyer
Agency Producer:
Craig Shuster
Agency Producer:
Kari Prisco
Agency Producer:
Gaby Cid
Director:
Matt Pizzano
Editor:
Cody Stokes
Editing Company:
The Butcher Shop
Music:
APM
Animation:
Dana Yee
Sound Design/Arrangement:
Sound Lounge

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Industry
Project Type