BMW : Activate the Future Episode 2

Planes vs automobiles

Published On
Feb 09, 2011

Editor's Pick

BMW asks 'why are they no flying cars?' in the second of its online documentaries promoting its first electric car, the ActiveE.

The Future Just Isn't What It Used To Be, now live on BMW's Activate the Future site, traces the evolution of aviation and automobiles and addresses why plane travel has come so much further. Interviews with the likes of Virgin Galactic president and CEO George Whitesides look into the possibility of sub-orbital space travel, while others, such as MIT Sloan director of automotive Professor Wai Chang, predict that while cars will never fly, we are entering a new era of sustainable ground travel.

Credits

Date
Feb 09, 2011
Brand:
BMW
Client:
BMW
Agency:
KBS&P-New York
Co-Chief Creative Officer:
Edward Brojerdi
Co-Chief Creative Officer:
Izzy DeBellis
Creative Director:
Marc Hartzman
Creative Director:
Anthony Monahan
Associate Creative Director/Writer:
Will Bright
Art Director:
Lance Parrish
Director, Content Production:
Dominic Ferro
Senior Producer:
Brooke Kaylor
Production Company:
Prologue Pictures
Director:
Kurt Mattila
Cinematographer:
Keith Dunkerley
Executive Producer:
Alexander Dervin
Post Production:
Prologue Pictures

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