It's Really Awkward Having a Romantic Beachside Stroll With a BMW Lover

Funny Spots From KBS Directed by Eric Wareheim Depict Drivers Who Just Can't Let Go of Their Cars

Published On
Oct 17, 2017

Editor's Pick

In a new campaign for pre-owned BMWs, drivers are so attached to their cars that they can't stop driving--even in truly inappropriate circumstances.

The spots, from KBS, show various humorous scenarios: in one, seen here, a couple talk a romantic walk along a sandy beach at sunset. Except, he's actually in the car and she's leaning through the window.

Another spot sees a football coach argue with the referee on the field while driving his BMW, while a third spot sees a proud father drive his daughter up the aisle to get married. The tagline is "You'll never want to stop driving.

Comedy maven Eric Wareheim of Tim & Eric and "Master of None" directed the campaign, via Prettybird.

Credits

Date
Oct 17, 2017
Brand:
BMW
Client:
BMW
Agency:
KBS-New York
Director:
Eric Wareheim
Production Company:
PRETTYBIRD
Chief Creative Officer:
Patrick Scissons
Executive Creative Director:
Chris Polychronopoulos
Group Creative Director:
Frank Cartagena
Group Creative Director:
Sam Shepherd
Associate Creative Director:
John Hagerty
Art Director:
John Hagerty
Senior Copywriter:
Chris Wernikowski
Copywriter:
Fanny Josefsson
Art Director:
Ilana Wolstein
Head of Production:
Madison Wharton
Senior Content Producer:
Daniel Roversi
Business Affairs Director:
Matthew Friday
Brand Strategy:
Steve Gorski
Group Business Director:
Socrates Papazoglou
Account Supervisor:
Andrew Ames
Integrated Producer:
Miriam Hamarneh
Production Company:
Pretty Bird
Director:
Eric Wareheim
Director, Photography:
Toby Irwin
Executive Producer:
Susanne Hargrove
Line Producer:
Bernard Rahill
Editorial Company:
Beast Editorial
Editor:
Merritt Duff
Executive Producer:
Melissa Lubin
Senior Producer:
Jennifer Gothard
Music Company:
Extreme Music
Audio Mix:
Sound Lounge
Audio Mixer:
Tom Jucarone
Producer:
Alicia Rodgers
Color:
CO3
Colorist:
Tom Poole
Finishing Company:
Method
Executive Producer:
Stuart Robinson

Need a credit fix? Contact the Creativity Editors

Industry
Project Type